Most of us know about the “elevator pitch.” Entrepreneurs use them to capture the attention of an investor when they have a quick opening—like riding in an elevator. It’s also used to pitch ideas for media content, movies, books, and even oneself when seeking a new job. So why do you need a personal elevator pitch? To communicate your uniqueness. Because we live in a 15-second world, we need quick and easy ways to help new acquaintances see we are passionate, active, and int
